Goal #1

Create a City identity and marketing and communications strategy to improve marketing and public RELATIONS EFFORTS

City Work Plan

1. Hire a branding and marketing firm to create a consistent brand and marketing identity for DeSoto | City Manager’s Office | Start FY 2021 Q2 | Complete FY 2021 Q4

2. Hire a marketing manager position in the City Manager’s Office | City Manager’s Office | Start FY 2021 Q1 | Complete FY 2021 Q1

3. Obtain City Council approval of a new City-wide brand identity, marketing campaign, and logo update | City Manager’s Office | Start FY 2021 Q4 | Complete FY 2021 Q4

4. Overhaul the City’s website to a more modern and easy-to-use platform consistent with the City’s new brand identity | IT Department | Start FY 2022 Q1 | Complete FY 2022 Q3

5. Ensure City-produced materials are consistent with the City’s new brand identity | City Manager’s Office | Start FY 2022 Q1 | Complete FY 2023 Q3

6. Organize a steering committee of staff and elected officials to review logo options and to make recommendation to the City Council | City Manager’s Office | Start FY 2021 Q2 | Complete FY 2021 Q4

 

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Quarter One
January 2021

The City is in the final stages of recruiting and selecting a Marketing Manager with interviews scheduled the last week of January.  Staff has also begun the process of drafting a Request For Proposals to solicit interested firms to lead the City-wide branding effort.  The process to select and contract with a firm for that project will be managed by the new Marketing Manager as a first priority project upon their joining the City.  The process of updating the City’s website has entered the research phase.  Significant work on that project will build upon the City-wide branding project upon its completion currently scheduled for Q4 2021.