Goal #1

Create a city identity and marketing and communications strategy to improve marketing and public relations efforts.

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1. Complete the rebranding study started in FY 2021 | City Manager’s Office | Currently Underway | Complete FY 2022 Q1

2. Implement internal brand element recommendations | City Manager’s Office | Start FY 2022 Q1 | Complete FY 2022 Q1

3. Implement external brand element recommendations | City Manager’s Office | Start FY 2022 Q2 | Complete FY 2025 Q 1

4. Develop annual City branding promotion plans for local and surrounding markets | City Manager’s Office | Start FY 2022 Q2 | Complete FY 2022 Q2

5. Overhaul the City’s website to a more modern and easier-to-use platform consistent with the City’s new brand identity | IT Department | Start FY 2022 Q3 | Complete FY 2023 Q1



2nd Quarter Update
April 2022 

The City's branding consultant, Augustine Agency, presented brand strategy and graphic options to Council on February 14, 2022, with revised options being presented on March 1, 2022. Ideas from that discussion were market tested during Q2. Data from that process is being gathered to support a final recommendation that will be presented to the City Council on May 3, 2022. If approved, then implementation planning will move forward. The City has received and is in the process of reviewing proposals from website hosting companies for the redevelopment of the City’s website. Once a preferred firm is selected, a contract will be negotiated and presented to City Council for consideration.

1st Quarter Update
January 2022

The City’s Rebranding project is approximately one quarter behind schedule. The City’s consultant, Augustine Agency, has completed the research portion of the study presenting findings to Council on November 15. The next step is to present brand identity recommendations. That step is scheduled for February. An implementation plan will be generated approximately 60 days after the approval of the revised brand identity. An RFP for the website redesign will be issued in FY22 Q2 in order to set the stage for incorporation of the new brand identity into that effort.