Goal #13

Increase community engagement for a Beautiful DeSoto

1. Conduct Fall and Spring Clean-Up Events

• Participate in the Great American Clean-Up

  • Create a fall and spring clean-up plan to coincide with the Great American Clean-Up | Parks Department | Start FY 2021 Q1 | Complete FY 2021 Q2
  • Conduct spring and fall clean-up events |Parks Department | Start FY 2021 Q2 | Complete FY 2021 Q4

2. Promote the Code Enforcement Eyes & Ears Program | Police Department | Start FY 2021 Q1 | Complete FY 2021 Q4

3. Create a public relations campaign for cleaning up city streets and neighborhoods | City Manager’s Office | Start FY 2021 Q1 | Complete FY 2021 Q2

4. Conduct a City-wide Arbor Day Event | Parks Department | Start FY 2021 Q1 | Complete FY 2021 Q1

5. Create a public relations campaign to double HOA involvement in the Adopt-a-Street Program | City Manager’s Office | Start FY 2021 Q1 | Complete FY 2021 Q2

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1st Quarter Update
January 2021


A strategic public relations campaign to promote clean-up efforts in DeSoto is underway. Articles featuring neighborhood groups cleaning up litter and City streets was included both the September and December City Lights Newsletters. Staff will continue to publicize and promote clean-up efforts on social media and newsletters. Seven DeSoto HOA's participated in the Adopt-a-Street program as of October 1, 2020. Articles encouraging Adopt-a-Street volunteers to resume collection efforts were featured in the December and January City Lights Newsletters. Beginning in late January, staff will send letters to all HOA’s inviting them to adopt a street. Staff identified Saturday, March 27 and September 4 as the official spring and fall city wide clean up dates. The Parks Department conducted an Arbor Day event on November 13. The next Code Enforcement Eyes & Ears meeting is scheduled for January 28 and additional publicizing of the meeting is occurring. The Keep DeSoto Clean Logo Competition was conducted on November 19, and a total 24 individuals participated. Department facility upgrades and monthly events are continually promoted on social media and the City newsletter.